Enable loyalty, passes, and offers – Google Pay for Business

Amplify your brand affinity

Create a smarter shopping experience for you and your customers with Google Pay.

All it takes is an API

With the Google Pay API for Passes, you can connect your business to millions of Google users by managing and promoting your loyalty programs, gift cards, offers, tickets, and boarding passes. You can even send location-based notifications, real-time updates, and messaging to engage with customers anytime, anywhere.

API Documentation

Enrollment

Allow your customers to automatically sign up and sign in across devices – reducing the risk of forgotten passwords and missed conversion opportunities.

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Linked offers

Deliver personalized mobile offers and recommendations to any customer that saves your loyalty card to Google Pay.

Create an offer

smart tap

Let your customers use loyalty cards, gift cards, and offers saved to Google Pay by simply holding their phones to NFC point‑of‑sale terminals.

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Ticketing

Streamline your business’ ticketing with Google Pay. There’s no need for physical tickets, texts, or emails with downloadable PDFs – everything your customers need is saved and redeemable through the app.

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Don’t have a loyalty program?

Work with these featured partners to create your own.

Vibes Urbanairship See all partners

“Since integrating the new API, we have seen a 600% increase in the number of unique users paying with Google Pay. This is with very limited promotion, indicating users increasingly prefer this as their go-to payment method.”

Steve Neumann, Lead Product Manager

“HotelTonight found that customers who had Google Pay selected as their payment type were 65% more likely to complete the booking flow.”

Madhu Prabaker, Director of Product

“We have seen the average daily transaction volume facilitated by Google jump 11x since we switched from Android Pay to Google Pay.”

Kapil Mokhat, Director of Payments Programs and Partnerships

“We've found sustainable Google Pay growth with its share of Android App orders up 30% weeks after our promo ended.”

Adam Rockmore, SVP, Head of Marketing & Communications

“Our entire sales funnel was lifted by 20x simply by adding Google Pay as a payment type as well as the defaulted prominent payment type for new user.”

Anthony Broad-Crawford, Chief Product Officer

“Upgrading to Google Pay required minimal effort -- even less than we expected -- due to the way Google made the transition transparent for us as merchants.”

Steve Neumann, Lead Product Manager

“Google Pay conversion performed 2X better than regular credit card checkout flow on Android.”

Jake Siegal, VP of Product

Partners

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