With the Google Pay API for Passes, you can connect your business to millions of Google users by managing and promoting your loyalty programs, gift cards, offers, tickets, and boarding passes. You can even send location-based notifications, real-time updates, and messaging to engage with customers anytime, anywhere.
Allow your customers to automatically sign up and sign in across devices – reducing the risk of forgotten passwords and missed conversion opportunities.
Deliver personalized mobile offers and recommendations to any customer that saves your loyalty card to Google Pay.
Let your customers use loyalty cards, gift cards, and offers saved to Google Pay by simply holding their phones to NFC point‑of‑sale terminals.
Streamline your business’ ticketing with Google Pay. There’s no need for physical tickets, texts, or emails with downloadable PDFs – everything your customers need is saved and redeemable through the app.
Work with these featured partners to create your own.
"BigCommerce client LARQ boosts conversion rate by 20% with Google Pay"
Justin Wang, LARQ Co-Founder & CEO.
"During the campaign [with Google Pay], our average top up amount increased by 30%, and in the next month after the campaign the number of transactions increased by 12% and continue to grow."
Dmytro Derevianko, Mobile Product Lead
"Reached a sustained 32% share of wallet within one month of the implementation of Google Pay."
Matt McGann, Lead Developer
"Google Pay gave our customers an easy and seamless way to pay for their takeaway. It's fast becoming one of the most popular ways for our customers to pay. We've also seen a boost in customer satisfaction scores for the payment process."
Vicky Cottle, Senior Product Manager
“HotelTonight found that customers who had Google Pay selected as their payment type were 65% more likely to complete the booking flow.”
Madhu Prabaker, Director of Product
“Since integrating the new API, we have seen a 600% increase in the number of unique users paying with Google Pay. This is with very limited promotion, indicating users increasingly prefer this as their go-to payment method.”
Steve Neumann, Lead Product Manager
“We do believe that digital wallet payments will be a large part of future transactional growth. We find it very beneficial that Google is trying to push this forward.”
John Kim, Technical Lead
"35% of Google Pay users previously used a different method of payment indicating they now prefer to use Google Pay for their repeat purchases."
Jon Mitchell, Chief Operating Officer
“There was a 9% increase in first-time-user conversion within the four weeks after the integration.”
Sasha Siddhartha, Co-Founder & CTO
“We have seen the average daily transaction volume facilitated by Google jump 11x since we switched from Android Pay to Google Pay.”
Kapil Mokhat, Director of Payments Programs and Partnerships
“We've found sustainable Google Pay growth with its share of Android App orders up 30% weeks after our promo ended.”
Adam Rockmore, SVP, Head of Marketing & Communications
“Our entire sales funnel was lifted by 20x simply by adding Google Pay as a payment type as well as the defaulted prominent payment type for new user.”
Anthony Broad-Crawford, Chief Product Officer
“Upgrading to Google Pay required minimal effort -- even less than we expected -- due to the way Google made the transition transparent for us as merchants.”
Steve Neumann, Lead Product Manager
“Google Pay conversion performed 2X better than regular credit card checkout flow on Android.”
Jake Siegal, VP of Product
“Google Pay's technical support has been one of the most responsive I've worked with, and that makes life a lot easier.”
Mikey S., Mobile Software Engineer
“We always wanted to be percieved as innovators in new technologies therefore integration in our website and application was without questions for us. The implementation was quite straight forward and we see already faster checkout time with Google Pay.”
Martin Derňar, Director of Internet Business
"With simple, hassle-free payments and partnering closely with our cash to digital platform, we are seeing a large number of users moving from cash to digital. More than 50% of users who now pay using Google Pay on Uber, were earlier paying by cash"
Nandini Maheshwari, Head of Business Development, India
