Data and insights at your fingertips

GPay perspective: Open banking system design

Recommendations for designing Open Banking systems that drive innovation and spur competition across digital ecosystems.

Why digital wallets pocket more for businesses — and how to bring them online

This white paper explores a few key advantages of why merchants should adopt digital wallets, how they fare against typical card transactions, and the steps required to implement them.

Reached a sustained 32% share of wallet

Google Pay accounted for 14% sustained share of wallet

Customers 65% more likely to complete bookings

20% faster checkout time

5-7% uplift in conversions

3% increase in order frequency

17% increase in spend

20x increase in conversion rate

50% of cash users in India switched to Google Pay